Veggie boom MEDIA

Escaping the
Commodity Trap

I combine high-end video storytelling, AI-driven efficiency, and years of marketing expertise to help brands break through the noise and gain the premium recognition they deserve.

Selected Work

I deliver sharp commercials, branded content, and social media campaigns that actually convert.

Showreel

This showreel demonstrates the techniques I use to create high-retention social media assets. My workflow combines advanced motion graphics, AI tools, color grading, and precise sound design to turn raw footage into engaging content.

Premium Branded Content - Short Documentry

This high-value branded content piece is a study in narrative acrobatics, distilling over eight hours of raw multi-cam footage into a high-impact five-minute journey. My objective was to move beyond the surface of agriculture to reveal the character’s strategic "WHY"—the fundamental shift from a struggling commodity farm to a prestigious, sustainable brand.To achieve this premium positioning, I managed complex audio and visual sources while integrating AI-generated B-roll and a sophisticated score. The result demonstrates the commercial power of turning a basic agricultural commodity into a protected generational legacy, proving that the strongest brands are built on vision rather than volume.

Product Advertisement - Mekong

Mekong is a local brand with an uncompromising commitment to quality. This hero video was designed for their website to resonate with a discerning, high-net-worth audience. The Creative Challenge was the synthesizing of massive amounts of multi-source raw footage into a cohesive "Luxury Experience." The goal wasn't just to show the product, but to sell the feeling of exclusivity.By prioritizing atmosphere over adrenaline, we leaned into slow-burn storytelling and intentional pacing. This "premium positioning" justifies the price point and allows the viewer to escape the commodity trap through high-end visual narrative.

Full length Youtube tutorial

Transforming complexity into clarity. For this comprehensive Prompt Engineering guide, I took hours of raw, technical recordings and architected them into a high-retention YouTube masterpiece. My focus was on narrative structure: building a high-impact hook, maintaining a crisp internal pace, and integrating strategic motion graphics to simplify abstract concepts. I don't just cut footage; I distill massive amounts of information into a polished, viewer-centric experience that drives results

Brand Commercial - Pink Lady (Speculative)

I created this Speculative Ad for Pink Lady with a goal to elevate a grocery staple into a trusted choice. The Constraints were that I used 100% Stock Footage and Artificial Voice-over. My focus was entirely on the pacing and flow—proving that you don't need a million-dollar budget to tell a compelling story; you just need the right edit.

Short Form Edits

Beyond this curated library, I have produced an extensive range of social media assets for clients across LinkedIn, Instagram, and TikTok. These samples highlight my technical workflow—integrating Premiere Pro, After Effects, and AI tools to transform complex subjects like ML and coding into high-retention content. My focus is on professional pacing, dynamic motion graphics, and meticulous sound design to ensure every second drives engagement.

Live Events Edit

This 42-minute open discussion on the complex geopolitics of the Gaza war and Israeli society was a significant self-produced project. It was filmed simply on a Google Pixel 7, but I prioritized production quality by using a professional Shure microphone to capture clear audio—a must for long-form dialogue. The edit focused heavily on Premiere Pro's tools for audio synchronization and clean cuts, ensuring the video maintained a consistent, professional pace despite its length. This piece showcases my commitment to tackling challenging, sensitive subjects with accessible production standards.

Scenery/Narrative Edit

This is my first edit, a deeply personal piece charting my journey from life in Tel Aviv to the arrival and settling in the Drôme region of France.
My objective was to create a paced, emotional short documentary that captures the feeling of arrival, intuition, and finding belong

ABOUT

HI, I'm Nir Esquira

Agency-Grade Experience and Service

I am a video editor with a marketing manager’s perspective. My background includes experience in high-paced tech agencies working with brands like Classiq and Jfrog, which taught me how to manage complex projects while maintaining high-level design standards.

The Veggie Boom Story

After moving to France, I started 'Veggie Boom' because I saw that great innovation often goes unnoticed simply because it’s difficult to explain. I also started a social media channel to share stories that sometimes go unnoticed.

Translating Complexity into Impact

I take those technical details and turn them into clear, engaging videos so your work gets the recognition it deserves.

Let's Escape the
Commodity Trap Together

Ready to break the mold? Reach out for a consultation