Veggie boom MEDIA
How I Help
Premium Video Production
Cinematic cinematography with advanced AI tools
Social Media Management
Strategic presence on LinkedIn and Instagram
Offline Marketing Activations
from point-of-sale displays to professional trade shows.
PR & Strategic Sales Support
rofessional PR services and support for sales teams.
Selected Work
I deliver sharp commercials, branded content, and social media campaigns that actually convert.
Driving a Premium Brand Identity with help from AI
Created to support the strategic re-branding of Sole Fresh within the European fresh herb market, this video transforms a purchasing manager’s daily grind into a cinematic journey. Built around their tagline, "What’s your flavor now?", the narrative highlights the brand’s core strengths: unmatched variety and instant delivery.The visual arc transitions from a grey, spreadsheet-heavy routine into a high-energy sequence—featuring an aggressive cosmic zoom-out and vibrant, stylized product shots. The final piece is a result of an advanced video workflow, seamlessly merging premium stock footage with cutting-edge generative AI engines like Kling, Seedance, and Veo.
Brand Commercial - Pink Lady (Speculative)
I created this Speculative Ad for Pink Lady with a goal to elevate a grocery staple into a trusted choice. The Constraints were that I used 100% Stock Footage and Artificial Voice-over. My focus was entirely on the pacing and flow—proving that you don't need a million-dollar budget to tell a compelling story; you just need the right edit.
Premium Branded Content - Short Documentry
This high-value branded content piece is a study in narrative acrobatics, distilling over eight hours of raw multi-cam footage into a high-impact five-minute journey. My objective was to move beyond the surface of agriculture to reveal the character’s strategic "WHY"—the fundamental shift from a struggling commodity farm to a prestigious, sustainable brand.To achieve this premium positioning, I managed complex audio and visual sources while integrating AI-generated B-roll and a sophisticated score. The result demonstrates the commercial power of turning a basic agricultural commodity into a protected generational legacy, proving that the strongest brands are built on vision rather than volume.
Showreel
This showreel demonstrates the techniques I use to create high-retention social media assets. My workflow combines advanced motion graphics, AI tools, color grading, and precise sound design to turn raw footage into engaging content.
Full length Youtube tutorial
Transforming complexity into clarity. For this comprehensive Prompt Engineering guide, I took hours of raw, technical recordings and architected them into a high-retention YouTube masterpiece. My focus was on narrative structure: building a high-impact hook, maintaining a crisp internal pace, and integrating strategic motion graphics to simplify abstract concepts. I don't just cut footage; I distill massive amounts of information into a polished, viewer-centric experience that drives results
Product Advertisement - Mekong
Mekong is a local brand with an uncompromising commitment to quality. This hero video was designed for their website to resonate with a discerning, high-net-worth audience. The Creative Challenge was the synthesizing of massive amounts of multi-source raw footage into a cohesive "Luxury Experience." The goal wasn't just to show the product, but to sell the feeling of exclusivity.By prioritizing atmosphere over adrenaline, we leaned into slow-burn storytelling and intentional pacing. This "premium positioning" justifies the price point and allows the viewer to escape the commodity trap through high-end visual narrative.
Short Form Edits
Beyond this curated library, I have produced an extensive range of social media assets for clients across LinkedIn, Instagram, and TikTok. These samples highlight my technical workflow—integrating Premiere Pro, After Effects, and AI tools to transform complex subjects like ML and coding into high-retention content. My focus is on professional pacing, dynamic motion graphics, and meticulous sound design to ensure every second drives engagement.
Live Events Edit
This 42-minute open discussion on the complex geopolitics of the Gaza war and Israeli society was a significant self-produced project. It was filmed simply on a Google Pixel 7, but I prioritized production quality by using a professional Shure microphone to capture clear audio—a must for long-form dialogue. The edit focused heavily on Premiere Pro's tools for audio synchronization and clean cuts, ensuring the video maintained a consistent, professional pace despite its length. This piece showcases my commitment to tackling challenging, sensitive subjects with accessible production standards.
Scenery/Narrative Edit
This is my first edit, a deeply personal piece charting my journey from life in Tel Aviv to the arrival and settling in the Drôme region of France.
My objective was to create a paced, emotional short documentary that captures the feeling of arrival, intuition, and finding belong
ABOUT
HI, I'm Nir Esquira
Agency-Grade Experience and Service
I am a video editor with a marketing manager’s perspective. My background includes experience in high-paced tech agencies working with brands like Classiq and Jfrog, which taught me how to manage complex projects while maintaining high-level design standards.
The Veggie Boom Story
After moving to France, I started 'Veggie Boom' because I saw that great innovation often goes unnoticed simply because it’s difficult to explain. I also started a social media channel to share stories that sometimes go unnoticed.
Translating Complexity into Impact
Video Editing
Social Media management
Offline Marketing Activies
PR and Sales
Let's Escape the
Commodity Trap Together
Ready to break the mold? Reach out for a consultation